A practical approach to personalisation in UX design

For companies wanting to get ahead in today's competitive marketplace, personalisation is the next standard to reach for. But how do you achieve it? For a start, you need to know who your users are and what is important to them.... here's how to do that.


5 crucial tips to avoid cart abandonment

The world of e-commerce looks like a zombie apocalypse movie after the virus has broken out and the initial panic has died down. At this point in the movie, the audience is presented with a wide shot of shopping carts; all abandoned precariously along the aisles of the ransacked homeware store.


What is a user experience strategy and why do you need one?

A user experience strategy takes your business strategy and uses this to steer user experience (UX) design, ensuring that customer research and business goals are in the driving seat at all times.


2018: Three predictions for web design and development

There are lots of trends being predicted for web design in 2018, from strong typography to asymmetrical themes to ethical design. We look at three trends which are worth paying attention to on your next website project.


4 trusty metrics for measuring engagement

For potential customers, your website is a window into your business - but this is only half the story. Your website is also a window to your customers. Every time someone visits your website, data is available to be distilled into meaningful metrics which can help you determine whether that visit was valuable to your business or a missed opportunity.


How Growth-Driven Design Can Transform your Online Store

Website redesign projects can be a highly work intensive, expensive, and time-consuming. But it’s vital for businesses to engage in this practice to keep their website up to date to offer the best value for visitors.


E-commerce Platforms – which one is right for you ?

When making a decision about which e-commerce platform is right for you, there are several options to choose from including cloud-based platforms, self-hosted platforms, or a custom system.


Conversion Rate Optimisation: how does it affects your business?

Why more traffic doesn't always mean more profit...


Top 7 E-commerce Strategies for 2016

The study also found that 1.2 million Irish consumers go online using a mobile device.