How to boost your website’s Google ranking in 2018

It isn’t easy keeping up with what Google wants, because they are relentless with their updates! But fear not, we don’t just develop websites at MadBit. We also know more than a thing or two about ranking high on Google.

Did you know that 97% of people only look at the first page of search results? If your website is not appearing on the first page, then there is no doubt that you are losing out on customers. But how do you get your page to rank?

Madbit How to boost your website Google ranking

It isn’t easy keeping up with what Google want because they are relentless with their updates! But fear not, we don’t just develop websites at MadBit. Our focus is high-performing websites that drive leads to our clients – therefore, we know more than a thing or two about ranking high on Google.

Before we dive headfirst into boosting your website ranking, let’s get a few important definitions out of the way:

Need-to-know lingo

What is SEO?

Search Engine Optimisation, or SEO, refers to the process of obtaining free, organic traffic via search engine results by optimising your website. By following best practices determined by SEO experts, such as Moz, you can increase your website’s visibility on Google.

What is organic traffic?

This is traffic to your website that has come from unpaid search engine results. Therefore, if you paid for Google to advertise your website at the top of a search results page, then this wouldn’t be organic.

What is a SERP?

SERP stands for Search Engine Results Page. On Google, this is the page that loads directly after you enter a query into the search box and hit Enter/Return. The list of websites that display is ordered according to relevance, and you want to be at the top of this list when your target market is Googling!

Now that you have a few industry terms under your belt, we can move onto the juicy stuff…

How to optimise your website for Google in 2018

Content is king, queen and castle

Google still wants to create the best user experience possible, and the crux of this is providing a list of webpages that are relevant to the user’s search query. One way Google determines the relevancy of a webpage’s content is by checking if it contains keywords. Keywords are SEO gold.

Let’s use an example: if Will is wondering why his dog, Hugo, has a puffy eye he might bring up Google and type into the search box, “dog has swollen eye.” If you are a vet, it would be a great idea to have a blog about this concern so that when Google’s bots crawl your website, they find these keywords and, as a result, rank your blog page high for this query.

First page website Google ranking - MadBit Studio Dublin

Tips for optimising your content with keywords

  • Content doesn’t just mean text; it includes images, video, audio, etc. To optimise these, make sure the titles and alt tags contain the keywords you are targeting.
  • Do not use black hat SEO tactics! Google recognises when keywords are stuffed into web pages just for the sake of it and could ban your website. Instead, create content that is meaningful and informative, and keywords should arise naturally in the process.
  • Include keywords in headings and subheadings of your text (and make sure to use headings and subheadings!).
  • Be clever about your content choices. To go back to our example of the vet – dog owners may tend to dislike cats, however, writing an article about this will alienate your cat-owning clients.

Google demands security

Take a look at the URL bar on your screen. Where you see the MadBit address, you’ll notice that there is an ‘S’ after HTTP. This ‘S’ stands for Secure and it means that communication between your browser and this website is encrypted. This is especially important for websites that request sensitive information from their customers, such as payment details.

Google wants all websites to reach this standard of security. Last October, they released an update that brands websites which do not have https but request information from users as “Not secure”.  With increasing legislation around internet safety and data protection, this trend towards stricter online security is only set to continue.

Cars are driving themselves, and you still don’t have a responsive website?

Irish people check their smartphones on average 57 times a day! Which is higher than the European average, coming in at 41 times a day. As for worldwide, mobile accounts for more than 52.2% of all web traffic. It is not news to anyone that mobile phones have become an extra limb for most people. But what is interesting is that activities that used to be saved for the desktop, such as banking and shopping, are now being conducted increasingly on mobile.

What does this mean for you? The same thing is means for Google – your website has to be mobile-friendly, aka responsive. Not only does Google want your website to be responsive, but it expects it to be fast at loading on mobile. Speed has always been a ranking factor for Google, but it is worthwhile to be aware that this counts for mobile too.

Schema markup – what now?

Now for the nerdy bit. Some people would claim schema markup is the most powerful SEO tactic there is because by using it you are talking directly with Google. But what is it? Code. Did that send a shiver down your spine? It’s actually not too complicated.

Schema markup allows you to include code in your website that highlights certain information to the search engine – in this case, Google. Basically, you are translating your data for Google to understand. Those in the know call this ‘’creating structured data’’.

By doing this, you can create rich snippets of information that will appear in SERP and catch the eye of your target customers. Now Google can highlight certain aspects of your website based on the user’s query, such as website reviews, ratings, events, product/service details, etc. A basic form of schema markup is called NAP – name, address, phone number.

Madbit Dublin - How to boost your website Google ranking

Where to go from here

The above isn’t an exhaustive list of SEO tactics, but we believe they are the most relevant for websites online in 2018. The more research you conduct into Google’s ranking algorithms, the more you’ll find that people have contradictory opinions on what works. This is because Google is very secretive about how they rank websites.

The information we have is based on reputable sources conducting in-depth research and testing as well as a wealth of hands-on experience. But don’t be afraid to conduct some of your own tests! Just make sure when you do you can explain why it did or didn’t work…

Do you need help optimising your website? At MadBit, we design lead generating websites that our customers love. Get in contact today, and we’ll show you how much more your website can do for you.