It isn’t easy keeping up with what Google wants, because they are relentless with their updates! But fear not, we don’t just develop websites at MadBit. We also know more than a thing or two about ranking high on Google.
Did you know that 97% of people only look at the first page of search results? If your website is not appearing on the first page, then there is no doubt that you are losing out on customers. But how do you get your page to rank?
It isn’t easy keeping up with what Google want because they are relentless with their updates! But fear not, we don’t just develop websites at MadBit. Our focus is high-performing websites that drive leads to our clients – therefore, we know more than a thing or two about ranking high on Google.
Before we dive headfirst into boosting your website ranking, let’s get a few important definitions out of the way:
Search Engine Optimisation, or SEO, refers to the process of obtaining free, organic traffic via search engine results by optimising your website. By following best practices determined by SEO experts, such as Moz, you can increase your website’s visibility on Google.
This is traffic to your website that has come from unpaid search engine results. Therefore, if you paid for Google to advertise your website at the top of a search results page, then this wouldn’t be organic.
SERP stands for Search Engine Results Page. On Google, this is the page that loads directly after you enter a query into the search box and hit Enter/Return. The list of websites that display is ordered according to relevance, and you want to be at the top of this list when your target market is Googling!
Now that you have a few industry terms under your belt, we can move onto the juicy stuff…
Google still wants to create the best user experience possible, and the crux of this is providing a list of webpages that are relevant to the user’s search query. One way Google determines the relevancy of a webpage’s content is by checking if it contains keywords. Keywords are SEO gold.
Let’s use an example: if Will is wondering why his dog, Hugo, has a puffy eye he might bring up Google and type into the search box, “dog has swollen eye.” If you are a vet, it would be a great idea to have a blog about this concern so that when Google’s bots crawl your website, they find these keywords and, as a result, rank your blog page high for this query.
Take a look at the URL bar on your screen. Where you see the MadBit address, you’ll notice that there is an ‘S’ after HTTP. This ‘S’ stands for Secure and it means that communication between your browser and this website is encrypted. This is especially important for websites that request sensitive information from their customers, such as payment details.
Google wants all websites to reach this standard of security. Last October, they released an update that brands websites which do not have https but request information from users as “Not secure”. With increasing legislation around internet safety and data protection, this trend towards stricter online security is only set to continue.
Irish people check their smartphones on average 57 times a day! Which is higher than the European average, coming in at 41 times a day. As for worldwide, mobile accounts for more than 52.2% of all web traffic. It is not news to anyone that mobile phones have become an extra limb for most people. But what is interesting is that activities that used to be saved for the desktop, such as banking and shopping, are now being conducted increasingly on mobile.
What does this mean for you? The same thing is means for Google – your website has to be mobile-friendly, aka responsive. Not only does Google want your website to be responsive, but it expects it to be fast at loading on mobile. Speed has always been a ranking factor for Google, but it is worthwhile to be aware that this counts for mobile too.
Now for the nerdy bit. Some people would claim schema markup is the most powerful SEO tactic there is because by using it you are talking directly with Google. But what is it? Code. Did that send a shiver down your spine? It’s actually not too complicated.
Schema markup allows you to include code in your website that highlights certain information to the search engine – in this case, Google. Basically, you are translating your data for Google to understand. Those in the know call this ‘’creating structured data’’.
By doing this, you can create rich snippets of information that will appear in SERP and catch the eye of your target customers. Now Google can highlight certain aspects of your website based on the user’s query, such as website reviews, ratings, events, product/service details, etc. A basic form of schema markup is called NAP – name, address, phone number.
The above isn’t an exhaustive list of SEO tactics, but we believe they are the most relevant for websites online in 2018. The more research you conduct into Google’s ranking algorithms, the more you’ll find that people have contradictory opinions on what works. This is because Google is very secretive about how they rank websites.
The information we have is based on reputable sources conducting in-depth research and testing as well as a wealth of hands-on experience. But don’t be afraid to conduct some of your own tests! Just make sure when you do you can explain why it did or didn’t work…
Do you need help optimising your website? At MadBit, we design lead generating websites that our customers love. Get in contact today, and we’ll show you how much more your website can do for you.